Find here some tips for SEO
1. Make sure your site works on smartphones and tablets,
and consider an Android/iPhone app, since mobile device use has
increased significantly. Learn all the tools included with your
integrated platform.
2. Develop a unique, voice and content style that’s written specifically for your audience using keyword- and long-tail-phrase-enriched copy.
3. Add video to your site. YouTube is the No. 2 search engine
(ahead of Bing), and since Google owns it, video content hosted on
YouTube improves your page rank in searches. Plus, it’s a powerful way
to communicate the excitement and beauty of travel through visual
stimulation.
4. Don’t copy and paste content, like destination or
hotel write-ups from other sites. It may be illegal and according to
Blount, “it ‘duplicates’ content found elsewhere on the Web, which
causes Google to lower your website ranking.”
5. Update your site often with fresh content.
“Google spiders read your content often and increases rankings for
websites that are updated often,” Blount says. Make sure that you have a
strong integrated online platform that allows all channels to
communicate effectively with one another.
6. Avoid “stuffing,” which is repeating keywords too often. Average mention is three times per page.
7. Include page titles, as well as tag site images and videos with your keywords and phrases.
8. Add a site map
to your website and submit it to Google, which helps Google spiders
read it and increase your search engine ranking – and faster than
without a site map.
9. Use SEM by out-bidding competitors for Google Ad listings to drive traffic to your site.
10. Measure site performance by installing
Google Analytics
or the Adobe Marketing Cloud tools. “Track keywords, visits, time on
page and sales to see what keywords and what Web paths they take attract
people to buy,” adds Blount.
Your online platforms should be integrated so you can easily control
them and see how they work together to bring visitors to your site and
drive sales.
How has SEO helped increase your business results and profits?
