I want SEO tools that help with:
- Technical SEO
- Keyword Research
- Rank Tracking
- Content Optimization
- Backlink Analysis
- Video SEO
- Link Building
I want tools that are:
- Free
- Paid
- Freemium
- New
Show only Brian's favorite tools:
- Yes
- No
TECHNICAL SEO TOOLS
All in One SEO Pack
Technical SEOFreemium
An alternative to the Yoast SEO plugin.
The All In One SEO Pack has a few unique features that make it different than yoast, like auto-generated description tags, canonical tag support and a “bad bot” blocker.
Bing Webmaster Tools
Technical SEO, Keyword ResearchFree
As you might expect from Bing, Bing Webmaster Tools is good…but not nearly as good as Google Search Console.
But if Bing is important to you, this tool tells you everything you need to know about your site’s visibility in Bing. Cool Feature: Bing has a surprisingly good keyword research tool (see image below). And it can hand you keywords that the GKP will NEVER reveal.
Botify
Technical SEOPaid
A clean and straightforward site auditing tool. Provides info on site loading speed, HTML errors, and click depth.
Bright Local
Technical SEO, Rank Tracking, Backlink AnalysisPaid
Bright Local is an excellent tool that does insanely comprehensive local SEO site audits.
Cool Feature: Find duplicate or incorrect citations that are floating around online. Helpful if you recently changed address or just want to make sure your NAP citations are consistent around the web.
Browseo
Technical SEOFree
A nifty tool that reveals how a search engines spider sees your site. If you check out the screenshot below you’ll notice that search engine spiders get a very different view of our websites than us humans do.
Clusteric
Technical SEOPaid
A bit clunky to use, but Clusteric provides a ton of features like site audits, competitor analysis, search visiblity and more.
ContentKing App
Technical SEO, Content OptimizationPaid
ContentKing is similar to many other SEO audit tools on the market. With one major difference: it proactively crawls your site and notifies of you of any issues that crop up.
DareBoost
Technical SEOFreemium
Dareboost is a robust website performance testing tool. Not only does the tool size up your site’s loading speed, but it tells you EXACTLY how you can fix issues that are slowing things down.
DeepCrawl
Technical SEOPaid
Deep Crawl lives up to its name. It scans every page on your site and gives you a comprehensive report that lists out you how many H1 tags you have on each page, noindexed pages, broken internal links, broken external links etc. Heck, it even tells you if your Twitter Card descriptions are too long.
EasyRedir
Technical SEOPaid
EasyRidir makes redirecting traffic between different domains super easy. Just enter the URLs you want to send people from (and to), and the tool gives you DNS info that you can use to manage 100% of the redirects.
Forecheck
Technical SEOPaid
Forecheck crawls your site to uncover issues that may be holding you back from Google’s first page. It also color codes its reports so you know which issues to tackle first.
Google Analytics
Technical SEOFreeYes
If you’re serious about SEO, you need to use Google Analytics. Enough said.
Cool Feature: Go to “Acquisition” –>”Search Console”–> Landing Pages. This will bring up the pages on your site that get the most impressions and clicks from Google. Look at the CTR field to see your pages that get the best click-through-rate. Finally, apply elements from those title and description tags to pages that get a bad CTR. And watch your organic traffic move on up 🙂
Google Analytics Referrer Spam Killer
Technical SEOFree
When you link your Google Analytics to this free spam killer tool, it will add filters to your account that remove over 100 know spammy referrer websites from your list of referring domains. That way your GA data will be squeaky clean.
Google Mobile-Friendly Test
Technical SEOFree
Google recently started to downrank sites that aren’t mobile friendly.
But how do you know if a page on your site is up to snuff? Just enter the URL into the Google Mobile-Friendly Test Tool…and you’ll get a simple “yes/no” answer from Big G.
Google PageSpeed Insights
Technical SEOFree
You know Google uses your site’s loading speed as a ranking factor.
Well Google PageSpeed insights tells you whether or not Google sees your site as lightning-fast or snail-slow. It also hands you actionable suggestions that you (or your web developer) can use to speed things up.
Google Search Console
Technical SEO, Rank TrackingFreeYes
Google Search Console is a suite of helpful tools straight from Google. You can see if you have duplicate meta data, how many pages you have indexed, security issues and more.
Cool feature: Go to “Overview”—>”Performance” to get a list of keywords that you currently rank for. Sort by “Position” so that your #1 rankings are at the top. Then scroll down until you find where you rank #10-#25 in Google’s search results. These are pages that you can sometimes push to page 1 with some extra SEO love (for example, pointing a few internal links to that page).
Google XML Sitemaps
Technical SEOFreemium
A WordPress plugin that creates an SEO-friendly sitemap of your site automatically. However, if you already use the Yoast SEO Plugin, you don’t need this as Yoast does the same exact thing.
GTmetrix
Technical SEOFree
Google Page Speed Insights checks your site’s code. GTmetrix actually loads your site.
When I want to judge my site’s real loading speed, I always defer to GTmetrix. It also gives you recommendations for getting your site up to speed (literally).
HeadMasterSEO
Technical SEOFreemium
Want to know if your 301 redirects are set up correctly? Or how about canonical URLs? Or maybe you’re not sure if your robots.txt files are blocking Google from indexing your pages. HeadMasterSEO lets you check these potential issues on huge lists of URLs with ease.
Hreflang Tags Generator Tool
Technical SEO, Content OptimizationFreeYes
Want to create Hreflang tags with ease? Aleyda’s excellent tool does the job right.
Kill Duplicate
Technical SEOPaid
Do evil people steal your content? It’s possible for them to outrank you. To proactively prevent this, Kill Duplicate scans the web for content thieves. Cool tool but needs some UX work (confusing UX and some of the copy is in French).
LinkPatrol
Technical SEOPaid
LinkPatrol is an interesting WordPress plugin that shows you all of your site’s external links.
Cool Feature: If you need to remove or nofollow a bunch of links on your site, LinkPatrol makes it easy. Just choose a domain you want to remove or nofollow, and LinkPatrol will take care of them.
Lipperhey
Technical SEO, Content OptimizationFreemium
Lipperhey analyzes your site for technical SEO issues and provides a basic SEO content analysis.
Map Broker XML Sitemap Validator
Technical SEOFree
A helpful (free) tool that makes sure you have a valid sitemap. The XML Sitemap Validator also double checks that the links in your sitemap work.
Microdata Generator
Technical SEOFree
The Microdata Generator makes creating local SEO schema markup a breeze. This is perfect if you’re a local business (or have local SEO clients).
Just enter your basic biz info (like address, phone number, opening hours etc.) and you’re set.
OnCrawl
Technical SEOPaid
OnCrawl is a solid site auditing tool. Like most others, this software gives you info on HTML issues…but also duplicate content, page depth and site performance.
Panguin Tool
Technical SEOFreeYes
Wondering if your site got dinged by Panda, Penguin or another Google penalty? The outstanding Panguin Tool will help you get to the bottom of it. Just link up Panguin with your Google Analytics and the tool will show if your organic traffic dip happened at the same time as a major Google update.
Plugin SEO
Technical SEO, Content OptimizationFree
A fast and free on-page SEO analysis tool. Provides recommendations to patch up any issues your page has.
Raven Tools
Technical SEO, Content OptimizationPaid
A pro-level tools suite designed for digital marketing agencies. Raven Tools probably has the best site auditor tool I’ve ever used. And unlike most site audit tools, Raven shows you EXACTLY what you need to do to fix any SEO issues that your site has.
Cool Feature: “Thin content” reveals content that might put you at risk for a Google Panda penalty.
Referral Ghost Spam Removal Tool
Technical SEOFree
Is referral “ghost spam” messing up your Google Analytics data? Well this free tool quickly filters out spam bots by creating a segment in GA that ignores traffic from spammy websites.
Rel Nofollow Checkbox
Technical SEOFree
This WordPress plugin lets you easily set links on your site as “nofollow”.
Screaming Frog SEO Log File Analyser
Technical SEOFreemium
Most technical SEO tools scan a list of URLs and tell you about errors and opportunities that it found. What makes the new Screaming Frog SEO Log File Analyser different is that it analyzes your log files. That way you can see how search engine bots from Google and Bing interact with your site (and how often). Helpful if you run a huge site with tens of thousands (or millions) of pages.
Screaming Frog SEO Spider
Technical SEOFreemium
Screaming Frog is the first technical SEO tool that I ever used. And it still holds up today. Great for quickly identifying technical issues that’s holding your site back from the first page. Free version works well. But to get really down-and-dirty, you definitely want to splurge for the full paid version.
Search Analytics for Sheets
Technical SEOFreeYes
Ever wish that you could see Google Search Console data from more than 90 days ago? Well you can’t. That is, unless you use the awesome Search Analytics for Sheets addon. Simple add to Google Sheets, authorize with GSC, and you’re good to go.
SEO & Website Analysis (WooRank)
Technical SEO, Content OptimizationFreeYes
This free Chrome extension gives you important SEO info from within your browser.
Just click a button and the SEO & Website Analysis by WooRank analyzes your page’s basic SEO metrics (like title tags that are too long). But the tool also hooks you up with other helpful info (like whether your site is mobile optimized and how fast it loads).
Yes, you can use this extension for your own site. But in experience this tool is even better for competitor analysis because it shows you the site’s Facebook and Twitter pages, what technology they’re using on their site, and traffic estimates…all from within your browser.
SEO Monitor
Technical SEO, Rank TrackingPaidYes
SEO Monitor is a one-stop dashboard for your SEO performance.
Cool Feature: SEO Monitor takes Google Analytic’s data, mashes it together with your rankings, and helps solve the “(not provided)” issue. This is SUPER helpful for discovering keywords that convert well for you. That way you can put more SEO muscle behind those keywords.
SEO Site Checkup
Technical SEO, Content OptimizationPaid
A very easy-to-use SEO audit tool. Also includes backlink analysis data, uptime reports and site speed recommendations. The white label reports for digital marketing agencies look really sharp.
Seobility
Technical SEO, Content OptimizationFreemiumYes
SEObility is a robust (yet user-friendly) site auditor.
Cool Feature: “Page Levels” reveals pages that are deep down in your site’s architecture (in other words, several clicks away from your homepage). Pages that are lots of clicks from your homepage are sometimes hard to get indexed. So this helpful feature can help you find these pages…and bring these pages closer to your homepage.
Seomator
Technical SEOPaid
SEOmator is an extremely solid SEO audit software suite that gives you boatloads of information on your site’s SEO health.
SERPmetrics
Technical SEOPaid
SERPmetrics answers the question: “Has everybody’s rankings changed…or is it just me?”. Just head over to this tool to see how volatile Google has been over the last 30 days.
Simple Htaccess Redirects & Rewrite Generator
Technical SEOFree
Let’s face it: technical SEO can be a confusing nightmare…especially when it comes to redirects. Fortunately, Aleyda Solis’s tool makes sure your redirects are setup correctly before you roll em’ out.
Site Analyzer
Technical SEO, Content OptimizationPaid
Site Analyzer a high-quality site audit tool. Yes, $10 for a 100 page scan is a little steep. But the tool hooks you up with a lot of helpful information, especially when it comes to page optimization.
Site Condor
Technical SEOPaid
A VERY in-depth site audit tool. If there’s a potential SEO issue with your site (like a broken link or a title tag that’s too long), Site Condor will identify it. Even I was a bit overwhelmed with the issues it found at first. Fortunately, the tool comes packed with a “View Recommendations” button that tells you how to fix any problems that it finds.
Cool Feature: “Site Graph” visualizes your site’s link structure. This is perfect for seeing how authority (aka PageRank) flows through your site.
Siteliner
Technical SEOFreemium
Siteliner is a lightning-fast technical SEO scanner. It’s especially helpful for identifying duplicate content issues on your site.
Topvisor
Technical SEOFreemium
Topvisor can be helpful if you’re in charge of technical SEO for several different websites. With a few clicks you can identify issues and opportunites across 10+ different domains. The major downside is that it has a very steep learning curve due to the confusing UI.
Varvy SEO Tool
Technical SEOFree
A clean and easy-to-use site audit tool. You just need to a URL and Varvy spits out a bunch of helpful info in seconds. Specifically, you’ll see your site’s technical SEO issues, social shares, recent Twitter and Facebook mentions, external links and more.
Website Grader by HubSpot
Technical SEO, Content OptimizationFree, New
A helpful tool that grades your website based on performance (loading speed), mobile optimization, and on-page SEO.
Website Penalty Indicator
Technical SEOFreeYes
Wondering whether or not you got slapped by a Google Penalty? Well Website Penalty Indicator can give you some much-needed insight. The tool lines up your organic traffic with dates of Google penalties…like “Mobilegeddon” and the Phantom update.
Whitespark
Technical SEO, Content Optimization, Link BuildingPaidYes
If you do local SEO for clients, you need to have Whitespark in your arsenal. You can easily find hundreds of NAP citations with a few clicks…and reverse engineer your competitor’s citations with ease.
Cool Feature: Offline Tracking turns “how did you hear about us?” into online data you can use to double down on what works. Integrates with Google Analytics.
Woorank
Technical SEO, Content OptimizationPaid
Top-notch website analysis tool that tells you everything you need to know about your website’s SEO health.
Yoast SEO Plugin
Technical SEO, Content OptimizationFreemiumYes
Yoast is the #1 SEO WordPress plugin for one simple reason: it works. It’s also the SEO plugin that we use here at Backlinko.
Cool Feature: “Bulk Editor” lets you edit dozens of pages with a click. Uber helpful if you ever have duplicate content issues on your site.
Zadroweb SEO Auditor
Technical SEO, Content OptimizationFree
A free SEO auditor that provides a high-level SEO overview of your site.
KEYWORD RESEARCH TOOLS
AdWord & SEO Keyword Permutation Generator
Keyword ResearchFree
If you’re looking for a way to discover new keywords, try mashing a bunch of words together and see what happens.
(I’m not kidding)
Creating keyword permutations is a classic Adwords tactic that few people in SEO use. And the Dan Zambonini permutation tool is one of the best keyword combo tools that I’ve tried.
Answer The Public
Keyword ResearchFree
Answer The Public combines Google Autosuggest scraping with a question scraper.
So if you want to know what questions your target audience types into Google, just pop the keyword into Answer The Public and you’ll get a hefty list.
ClearScope
Keyword Research, Content OptimizationPaid, New
ClearScope helps you easily create optimized content for today’s Hummingbird and RankBrain-powered Google. Type in your target keyword and ClearScope gives you a list of terms that you should include in your content (and how many times you should use those terms).
Overall: super helpful and insanely easy to use.
FAQfox
Keyword ResearchFree
FAQfox is a question scraper tool. I like how you can choose the websites that FAQfox scrapes. So if there’s a particular site that your target audience hangs out on (for example, Reddit) you can ask the tool to only search that site.
Google Correlate
Keyword ResearchFree
An underrated keyword research tool that comes straight from Google.
Google Correlate is really simple:
It shows you keywords that tend to get searched for together. For example, let’s say you pop “gluten free” into the tool. Google Correlate tells you that people searching for “gluten free” also search for “cheese gluten free” and “flour gluten free”. Very cool.
Google Keyword Planner
Keyword ResearchFreeYes
The Google Keyword Planner is the only keyword tool that gives you data straight from the horse’s mouth.
Cool feature: The GKP tells you how likely someone searching for that keyword will buy something from you. How? Look at the “competition” and “top of page bid” columns. If the “competition” and “estimated bid” are high, you probably have a keyword that converts well. I put more weight on this than straight-up search volume. After all, who wants a bunch of tire kickers coming to their site?
Google Location Changer (SERPs)
Keyword ResearchFree
This handy little tool shows you the SERPs for a specific local area (like Boston)…even if you don’t happen to live there. Helpful for sizing up the first page for local SEO campaigns.
Google Trends
Keyword ResearchFree
I ALWAYS check Google Trends before pulling the trigger on a keyword. Why?
Because I want to know whether or not my keyword is getting more (or less) popular. If you skip this step you risk optimizing your page around a dying keyword.
Cool Feature: Scroll down to the bottom of the page and check out “Queries”. These are related keywords that you can pop into the GKP to see if they’re a good fit.
Gookey
Keyword ResearchPaid, New
Gookey positions itself as a “keyword research tool for bloggers”. So it strips out complicated SEO data in favor of a dead simple UI.
GrepWords
Keyword ResearchPaid
A solid, reasonably priced keyword research tool with an excellent question scraper.
Cool Feature: “Divergent” shows you what time of the year certain keywords tend to spike. For example, if you want to see which gift card keywords tend to perk up around Christmas, GrepWords will show it to you. Ditto with Halloween and keywords related to “costumes”.
HitTail
Keyword ResearchPaid
HitTail does two things very well:
1. It shows you which keywords tend to bring in the most traffic for you (this helps get around the “not provided” problem.
2. Shows you keyword suggestions. I was impressed by their keyword suggestions because they showed me keywords that I didn’t see other tools.
Imforsmb.com's Bulk Keyword Generator
Keyword ResearchFree
If you do SEO work for local clients (like plumbers and electricians), this tool can help you find local keywords that potential customers search for. For example, if you tell the tool that your client is a plumber in Boston, it will hand you 40-ish keywords that customers might use in Google.
iSpionage
Keyword ResearchFreemium
ISpionage is a keyword research tool that’s similar to SEMrush. Yes it has some SEO-focused features. But it’s definitely geared towards PPC peeps.
Cool Feature: “Share of Voice” tells you the potential organic traffic a page gets across Google, Yahoo and Bing.
Jaaxy
Keyword ResearchFreemium
Jaaxy is an easy-to-use keyword research tool that specializes in spitting out lots of closely-related keywords. Nice tool.
Keyword Eye
Keyword ResearchFreemium
A unique keyword research tool that shows you keyword suggestions as a word cloud. Bigger keywords=more search volume. It also color codes keywords based on Adwords competition (which is a good sign of a keyword’s profitability).
Keyword Revealer
Keyword ResearchFreemium
Keyword Revealer is a standard keyword research tool with a cool “Keyword Tree” feature. The keyword treee shows you keyword ideas as a tree. And when you click on a “branch” in the tree, a new set of branches appears. Helpful.
Keyword Snatcher
Keyword ResearchPaid
This tool probably gives you more keyword ideas than any other tool on the market. Why? Because it finds keywords from a bunch of different places, like Ebay, Amazon and even Yahoo. In fact, the last seed keyword I put into it (“paleo diet”) generated 15,000 keywords!
The one downside to this tool is that it doesn’t show you how many people search for the keywords that it spits out. So you need to manually upload the keyword list into the GKP to get search volume info.
Keyword Tool & Content Assistant
Keyword Research, Content OptimizationFreemium, New
A solid keyword research tool with the features you’d expect. But what makes it unique is the “Content Assistant”. This feature gives you a massive list of LSI keywords that you can use to beef up your content.
Keyword Tool Dominator
Keyword ResearchPaid
A keyword tool that scrapes autocomplete suggestions from sites like Google, YouTube, Amazon, Bing and Etsy.
Keyworddit
Keyword ResearchFreeYes
One of my favorite new keyword research tools. Why? Because it can bring up terms that you’d be hard-pressed to find with any other tool. Instead of seed keywords, Keyworddit scrapes Reddit for the most common keywords people use in a certain subreddit.
KeywordIn
Keyword ResearchFree
KeywordIn mashes up seed keywords to create hundreds of new keywords. You can pop these terms into the Google Keyword Planner to see if people actually search for them.
Keywords Everywhere
Keyword ResearchPaid
A Chrome extension (also available for Firefox) that dynamically inserts keyword research info into the sites you visit most. For example, Keywords Everywhere will insert monthly search volume CPC info into your Google Search Console reports.
KeywordSpy
Keyword ResearchFreemium
A decent keyword research tool. While Keyword Spy is a bit dated (the copy still says “track your rankings in MSN”), it still works OK. The tool works just like SEMRush: enter a domain name into the tool and it will show you a list of keywords that the site ranks for. However, SEMRush is far and away the superior tool.
KeywordTool.io
Keyword ResearchFreemium
An excellent keyword research tool that scrapes Google Autocomplete results.
Although Google said they would be “restricting” access to Autocomplete, KeywordTool.io seems to have found a way around it. I just tested the tool and it brought back a bunch of excellent keyword suggestions just like it always does.
Kombinator
Keyword ResearchFree
Even though Kombinator is designed for Adwords, it’s also great for finding keywords that you can use for organic SEO campaigns. Just pop in a bunch of different keywords and the tool will mash them all together. Then upload them to the GKP to check their search volume. Helpful.
kwfinder.com
Keyword ResearchFreemium
An insanely easy to use alternative to the Google Keyword Planner. Just pop a keyword into it and you get search volume, estimated bid and first page competition data within seconds.
Long Tail Pro
Keyword ResearchPaid
A very easy-to-use keyword research tool. Enter a keyword and get suggestions. Simple and effective.
Cool feature: Only want to see keywords that have a search volume between 1500-2100? How about keywords with an estimated bid of at least $2.50? Long Tail Pro’s filtering feature makes it easy to see ONLY keywords that you actually want.
Power Suggest Pro
Keyword ResearchPaid
Power Suggest Pro is a desktop-based keyword research tool. Enter a keyword and it spits out ideas from a number of different search engines (like Google and Wikipedia). Cool Feature: “Ideas!” give you a list of common terms people use in search engines (like “best X” and “how to fix Y”). Helpful for coming up with new keyword ideas.
QuestionDB
Keyword Research, Content OptimizationFreemiumYes
This is similar to Answer the Public and other question-scraper tools. What makes QuestionDB unique is that you can sort questions by popularity or topic… and see the source of each question.
SanityCheck
Keyword Research, Content OptimizationPaid, New
SanityCheck makes Google Search Console data MUCH more actionable.
Cool Feature: Striking Distance Keywords shows you keywords that are ranking on the 2nd or 3rd page of Google. This can be a pain to find in the GSC, but this feature reveals the same info with a single click. Nice.
SECockpit
Keyword ResearchPaidYes
SECockpit is probably most advanced keyword research tool on the market. Yes, you enter a seed keyword and get suggestions like any other tool. But SECockpit can do so much more than list out a list of related keywords.
It can spit out low competition keywords. It can show you keywords that get a minimum CPC in Adwords. It can even show you keywords that have YouTube, Ebay or Amazon results on the first page.
Cool Feature: SECockpit scrapes the “Searches similar to…” from the bottom of Google’s search results. This can often unearth keywords that you’d otherwise miss.
Seed Keywords
Keyword ResearchFreeYes
Let’s face it:
Most people enter seed keywords into the Google Keyword Planner that they pluck out of thin air. But with this free SEO tool you can find out what people actually type into search boxes.
How? Just create a scenario and ask people what they would search for in that situation.
For example, I created a scenario “How would you search for a hotel in Paris?”. You can see the results in the screenshot below. You can even export the list as a CSV file.
SEMrush
Technical SEO, Keyword ResearchFreemiumYes
SEMRush is one of the few SEO tools that I couldn’t live without. Unlike most keyword research tools, SEMRush works by showing you your competitor’s top keywords. So rather than grinding away in the Google Keyword Planner, just pop a competitor URL into SEMRush and you’ll see every single keyword that they rank for. #solidgold
Cool Feature: “Pages” reveal the pages on your competitor’s site that generate the most organic search engine traffic. This feature is insanely helpful for executing step #1 of The Skyscraper Technique.
SEO Book's Free SEO Tools
Technical SEO, Keyword Research, Content OptimizationFree
SEO Book has a set of helpful SEO software tools that focus on technical SEO and keyword research.
I especially like their “Keyword Suggestion” gadget. Super easy to use and gives you all the info you need quickly (like monthly search volume, suggested bid etc.).
SERPStat
Keyword ResearchFreemium
This tool just had a major overhaul. SerpStat remains an excellent keyword brainstorming tool. It generates lots of keyword ideas like before. But this updated version now provides helpful data like search volume, competition and more.
Cool Feature: “Search Questions” gives you questions that people tend to ask around your topic. Very cool.
SimilarWeb
Keyword ResearchFreemium
SimilarWeb gives you a bird’s eye view of your competitor’s traffic figures, organic keywords, engagement metrics and more.
Cool Feature: “Similar Sites” show you websites that are closely-related to you or a competitor. Helpful for finding new outreach opportunities.
Soovle
Keyword ResearchFree
Soolve is a free tool that pulls autocomplete suggestions from a handful of different sources like Google, YouTube, Amazon, and Wikipedia.
SpyFu
Keyword ResearchFreemiumYes
I hadn’t used SpyFu in over 3 years. And I was pleasantly surprised to find that the classic PPC tool has been upgraded with a ton of new SEO-focused features. In fact they’re keyword competition feature was one of the best that I came across.
Cool Feature: “Keyword Kombat” uncover keywords that a few of your competitor’s rank for. If those sites have similar authority to you, then it stands to reason that you can leapfrog all of them with some amazing content and link building.
And yes, that name reminds me of Mortal Kombat too 🙂
StoryBase
Keyword ResearchFreemium
StoryBase is a long tail keyword research MACHINE. Just enter a keyword and get hundreds of questions and phrases that people use to describe that topic online. Cool.
TermExplorer
Keyword ResearchPaid
TermExplorer provides you with thousands of keyword ideas and thorough organic competition info. Solid tool.
TwinWord
Keyword ResearchFreemium
A solid keyword research tool that focuses on highly-relevant terms. And in my experience you get more keyword ideas from this tool than most other free keyword research tools.
UberSuggest
Keyword ResearchFreeYes
This was the first tool that scraped Google Autocomplete data. And it’s recently been upgraded with LOTS of new features (including keyword suggestions from YouTube, competition, and filtering).
Webtexttool
Keyword Research, Content OptimizationFreemium
Webtexttool is a hybrid keyword research and content optimization tool. Cool Feature: “Overall” lets you know which keywords have the best ratio of search volume and competition.
Wondersearch
Keyword ResearchFree
A pretty cool new keyword tool that generates keywords from Google “People also ask…” boxes. My only small gripe is that it takes a while for the results to load. Otherwise, very cool.
Wordstream's Free Keyword Tools
Keyword ResearchFreeYes
Even though Wordstream’s free keyword tools are made for Adwords, their set of free tools are helpful for uncovering keywords for your SEO campaigns.
Cool Feature: “Keyword Niche Finder” mashes a bunch of keywords together. When I tested this feature I noticed a handful of keywords that weren’t in any of the other keyword research tools I tried.
WordTracker
Keyword ResearchPaid
WordTracker has its own internal index of keywords. Why is this important? Well it means you can come across long tail keywords that the GKP simply won’t show you. WordTracker also provides organic first page competition data.
Cool Feature: “Search for this Keyword” uncovers long tail variations of a given keyword. Repeat until you’ve found the long tail keyword you want.
Wordtracker Scout
Keyword ResearchFree
Wordtracker scout is a very cool (free) Chrome extension that finds keywords within a piece of content.You simply need to head over to an article, click the “W” button and the tool will scan the page for keyword ideas.
RANK TRACKING TOOLS
Advanced Web Ranking
Rank TrackingPaid
A rank tracking and keyword research tool hybrid. AWR takes some of the features of tools like SEMRush and Authority Labs and puts them under one roof. It also rocks a a solid site audit tool.
Agency Analytics
Technical SEO, Content OptimizationPaidYes
A kick-butt reporting tool designed for digital marketing agencies. Helps your clients quickly understand what’s going on with SEO and social media. Integrates with Google Analytics, YouTube, Twitter and more.
AMZ Tracker
Rank Tracking, Content OptimizationPaidYes
If you sell products on Amazon, AMZ Tracker is a must-have tool. Tracks your rankings on Amazon.com AND international Amazon websites (like Amazon.de).
Cool Feature: “On Page Analyzer” evaluates your Amazon product page for important Amazon SEO metrics like positive reviews and high-res images.
Authority Labs
Rank TrackingPaidYes
A reliable and easy-to-use rank tracking tool. The cheapest plan tracks 250 keywords, which is more than enough for most businesses. And for those of you that do Local SEO, Authority Labs tracks Google+ Local results too.
GeoRanker
Rank TrackingFreemium
GeoRanker is an advanced local SEO (Google Maps) rank tracking tool. As you know, if you track local keywords (like “Boston tacos”), you can’t use most rank tracking tools. You need to see what people in Boston see. Well GeoRanker does exactly that. Choose your keywords and locations and get a report back that shows you your Google organic and Google local results.
Microsite Masters
Rank TrackingFreemium
Microsite Masters is a very solid rank tracking tool.
Cool Feature: “Scoreboard” shows you the keywords that had the most movement (positive and negative). Great for zeroing in on pages that might need attention.
NightWatch
Rank TrackingPaid, New
NightWatch is an advanced SEO dashboard with a futuruistic UI. At a glance you can see your current rankings, traffic, keyword distribution, and more.
Pro Rank Tracker
Rank TrackingFreemium
Pro Rank Tracker is a quality rank tracking tool with a great user interface. If you’re tracking hundreds (or thousands) of keywords, you can group keywords into categories to keep things organized.
Rank Ranger
Rank TrackingPaid
Rank Ranger is a reliable rank tracker that comes bundles with a handful of extra features like on-page audits, keyword research, and competitor analysis. Nice tool.
Rival IQ
Rank Tracking, Content OptimizationPaid
Rival IQ pits your social media and SEO presence against your competitors. It your chief competitor getting more Twitter mentions than you? Are they ranking for a new keyword? This excellent tool will let you know. Had a lot of fun playing around with this one.
SE Ranking
Rank TrackingPaid
SE Ranking is a quality rank tracking tool that comes bundled with some bonus features like keyword suggestions and site auditing.
Search Latte
Technical SEO, Rank TrackingFree
Want to see the search results for Google.co.uk, Google.de or any of the other 150+ international Googles? Look no further than Search Latte. Just enter your keyword, pick an international version of Google, and you’ll see that country’s search results. No proxies or VPNs needed.
SEO Rank Monitor
Rank TrackingPaid
SEO Rank Monitor tracks your keywords against your competitors. Also does YouTube Rank checking.
Serpfox
Rank TrackingFreemium
SERPFox is a no-fuss rank tracking tool that just works. A great value.
SERPs.com
Keyword Research, Rank TrackingPaid
SERPS.com is an enterprise-level rank tracking product with a built-in keyword research tool.
Cool Feature: “Tests” let you test how on page-SEO changes affect your rankings. For example, you can change your title tag, wait a week, and SERPs.com will tell you if that change had an impact.
SERPWoo
Rank TrackingFreemium
A very in-depth rank tracking tool. Show you not only where a page ranks, but how rankings have changed over time. Cool Feature: “Volatility” tells you if a given SERP is stable…or tends to shuffle around.
Sistrix
Keyword Research, Rank Tracking, Backlink AnalysisPaid
Sistrix is an enterprise-level SEO platform that shows you your site’s rankings, social signals, backlinks, anchor text distribution and more. Unlike many SEO tools with a million features, Sistrix is so easy my mom could use it.
Cool Feature: “Keyword Opportunities” show you a list of keywords that your competitors rank for…but you don’t.
WebCEO
Technical SEO, Keyword Research, Rank TrackingPaidYes
WebCEO is a world-class SEO platform that gives you access to a bunch of quality tools to boost your SEO, from keyword research to technical SEO to rank tracking and even mobile optimization.
Cool Feature: “DIY SEO Guide” gives SEO beginners explicit steps to improve their site’s SEO.
Wincher
Rank TrackingFreemium
If you’re on a tight budget, Wincher is the one rank tracking tool that you should add to your arsenal. The free version is pretty nice with weekly updates and 7 tracked keywords. But when you upgrade to the $8/month paid plan you get many of the same features as the big boys (like email alerts) for pennies on the dollar.
WordTail
Rank TrackingPaid
Wordtail is a nice rank tracking tool that has the features you’d expect from dedicated rank tracking software (like grouping keywords, in-depth reports and competitor tracking).
CONTENT OPTIMIZATION TOOLS
Animalz Revive
Content OptimizationFree, NewYes
This brand new tool by Animalz founder Jimmy Daly scans your Google Analytics account for pages suffering from “organic decay”. That way, you can update and upgrade the content on those pages… which can get them back on the right track.
BuzzSumo
Keyword Research, Content OptimizationFreemiumYes
BuzzSumo went from “new kid on the block” to “must-have tool” in the blink of an eye.
And it’s no wonder. BuzzSumo makes finding winning content (for example, if you want to execute The Skyscraper Technique) a walk in the park.
Cool Feature: “View Sharers” shows you who shared a piece of content on Twitter, which is outreach solid gold bullion. “BuzzSumo Alerts” tells you whenever a keyword or phrase (like a competitor’s brand name) gets mentioned around the web.
Can I Rank
Keyword Research, Content OptimizationFreemium
This tool answers the question we’ve all had when evaluating a keyword: “Can I rank?”. CanIRank.com provides a nice breakdown of how your page compares to the first page competition (inducing domain authority, page authority and on-page SEO metrics).
ClickFlow
Technical SEO, Content OptimizationPaid
ClickFlow shows you pages on your site that have the highest potential for growth (in terms of traffic and revenue). Then, you can run tests to see which version of your page performs best. Nice.
Google SERP Preview Tool
Content OptimizationFree, New
This gives you a preview of how your site will appear in Google’s search results (using Google’s updated title and description length limits).
Keys4Up
Content OptimizationFreeYes
As you know, adding LSI keywords to your content can boost your rankings. The question is: how do you know which LSI keywords to add? Well this free tool does the job for you. And unlike most “keyword suggestion” tools that give you variations of the keyword you put into it, Keys4Up actually understands that meaning behind the word. For example, look at the screenshot to see the related words the tool found around the keyword “paleo diet”.
LSIGraph
Content OptimizationFree
LSI Graph is a handy LSI (Latent Semantic Indexing) keyword generator. Enter a keyword and get a list of terms that you can sprinkle into your content.
MarketMuse
Content OptimizationPaid
Market Muse scans your content and compares it to similar content on the web. If it finds that other people cover topics that you don’t, it tells you about this “content gap”.
For example, let’s say you have a piece of content about low carb dessert recipes. If MarketMuse finds that your competitors use cover topics “Stevia” and “Agave Nector” — but you don’t — it will suggest that you write about these topics in your content.
MetaTags.io
Content OptimizationFree
See how your content will look in Google’s search results… and when people share your page on Twitter, Facebook, and LinkedIn.
nTopic
Content OptimizationFreemium
nTopic is a “content relevancy” tool. In other words, it scans your content and gives you suggestions to make your post more SEO-friendly. Comes with a WordPress plugin that’s helpful for quickly analyzing and updating your content to boost its on-page SEO.
Positionly
Technical SEO, Rank Tracking, Content OptimizationPaid
A rank tracking tool that also does page-by-page SEO analysis.
1 comment:
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