25 Simple and Free SEO Tools to Instantly Improve Your Marketing

1. Google PageSpeed Insights

Check the speed and usability of your site on multiple devices
Enter a URL, and this tool will test the loading time and performance for desktop and for mobile, plus identify opportunities to improve (and pat you on the back for what you’re doing well). The mobile results also come with a user experience score, grading areas like tap targets and font sizes.

2. Google Search Console + Bing Webmaster Tools

Constant website analysis, alerts, and error reports
These webmaster tools help give you a taste of what the two top search engines think of your site. It’s helpful to see any bugs, alerts, and indexing issues.
Pro tip: Each of these two tools requires a bit of installation on your site. If you’ve got a WordPress website.

3. Ahrefs’ Backlink Checker

Comprehensive link analysis
The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites).

4. Google Trends

See the relative search popularity of topics
Google Trends shows the popular search terms over time, which is useful for uncovering seasonal variations in search popularity amongst other things. Compare multiple terms to see the relative popularity.

5. SEO Web Page Analyzer

Get a full on-page analysis of your website
SEO Web Page Analyzer performs a comprehensive on-page analysis to uncovers issues like as missing image alt tags, heading structure errors, and page bloat.

6. SERP Robot

See your ranking position for up to five keywords
Enter any website or web page and up to five keywords to see where you rank for each of them. Check your competitors’ rankings too.

7. XML Sitemaps

Build a sitemap
Simply enter your site’s URL and some optional parameters, and XML Sitemaps will create a sitemap that you can upload to Google Search Console and Bing Webmaster Tools. Free up to 500 pages.

8. Browseo

See your website the way a search engine sees it
Enter your site, and this tool will strip out everything but the guts, revealing your website the way search spiders see it. This particular view can be helpful to see the hierarchy you’ve given particular elements (maybe without realizing it!).

9. SEO Site Checkup

Audit your website for on-page and technical SEO issues
Site Checkup runs through a fast audit of your site, checking for proper tags and surfacing any errors that might come up.